Båstadgruppen AB

Båstadgruppen AB is a leading Nordic supplier of workwear, safety shoes, gloves and head protection, with a strong presence in Europe through sales through retailers. The company was founded in 1907 by August Johansson in Bjäre, where he began manufacturing slippers, which laid the foundation for what later became Båstadgruppen. Since 2019, Båstadgruppen has been part of Storskogen, a long-term owner that operates a diversified group of profitable companies with a strong market position. This ownership structure gives Båstadgruppen a stable foundation for the future and enables continued growth and development.

The company offers a wide range of products under its own brands such as Monitor, South West, Smila, Top Swede, Matterhorn, Guardio and ATG, and has distribution rights for international brands such as Sketchers, Salomon and ATG. Båstadgruppen strives to be the first choice for retailers by combining a broad product portfolio with the flexibility, solution focus and personal approach of a small organization. The company's vision is to be a complete supplier of professional and professional clothing, safety shoes and gloves, and to make everyday life easier and safer for its customers and users.

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